Our Story

Bringing a World of Flavors to Australia

Madras Links Pty Ltd was founded in 2019 by the dynamic entrepreneur, Mohan Muralikrishnan, with a clear vision: to curate and introduce the finest food brands to the Australian market. What began as a singular passion for quality has blossomed into a diverse portfolio, connecting Australian consumers with authentic and exceptional products from around the globe and closer to home.

Our Commitment

Our Commitment to Quality and Authenticity

At the heart of Madras Links is a deep-seated commitment to quality and authenticity. We meticulously select and partner with brands that share our unwavering standards. From the globally recognised Kohinoor to the trusted Native Food Store, the flavorful Aachi to the traditional Mantralayam, the quality of Jagdish to the reliability of Butterfly and the convenience of Bombino, each brand in our family represents a dedication to providing superior products.

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Introducing Avatar : Our Local Pride

Among our esteemed international partners, we are particularly proud to introduce Avatar, our very own local brand. Embodying the same principles of superior quality that define all our offerings, Avatar’s premium spices and lentils are a testament to the exceptional products we strive to bring to Australian kitchens, whether sourced locally or from afar.

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Our Vision for the Future

Madras Links is driven by a passion for culinary excellence and a desire to continuously enrich the Australian food landscape. We are committed to expanding our selection of high-quality brands, both international and local, ensuring that Australian consumers have access to a world of authentic flavors and exceptional ingredients.

Why Choose Madras Link?

Experience Authentic Indian Flavors

We bring you a wide and genuine selection of Indian groceries, from essential spices to your favorite snacks, connecting you to the true taste of India.

Conveniently Located Across NSW

With over 80 stores throughout New South Wales, your favorite Indian groceries are always within easy reach, making shopping simple and convenient.

Your Trusted Source for Quality Brands

We partner with the most reputable Indian brands, ensuring you have access to reliable, high-quality products you can trust, all in one place.

Flexible Supply for Every Need

Whether you're stocking your home kitchen or managing a restaurant, our wholesale and retail options provide the perfect bulk supply solutions to meet your specific requirements.

The Madras Links Advantage for Your Business

As a trusted wholesale distributor, Madras Links offers more than just products; we provide a reliable pathway to a diverse selection of quality brands, connecting you with both international and local excellence.

Key Differentiators:

Extensive Brand Portfolio

From renowned international names to our quality local brand, Avatar, we offer a comprehensive range of authentic food products to meet your business needs.

Commitment to Quality

We ensure consistent quality across all our distributed brands, providing you with products you can confidently offer your customers.

Building Strong Business Relationships

We are dedicated to being a reliable partner, supporting your business with efficient distribution and quality products.

Get In Touch

Have questions or need assistance? We’re here to help! Contact us today